There is exponential growth in smart phone usage, specifically accessing the web and it’s showing no signs of slowing down any time soon. Businesses should be taking full advantage of this trend and taking their business to where the consumers are.
Let me explain with a quick example:
You send a message out to your audience telling them that its '50% off all products' in your online store until the end of the month. At the end of the message you have a URL (shortened and tracking software applied of course) directing them to where they can purchase.
So, of course to get the maximum effectiveness out of this campaign – make it easy for them to purchase! How do you do this? Well, with a mobile version of your website of course! Consumers will most likely leave if they click the link on their mobile device and are presented with a ‘mini-website’, which they have to pinch and squint to see.
Don’t wait for you customers to come to you, go to where they are and make it easy for them.