With the rapid rate of technology evolving further and further we are seeing a mass of new marketing channels appearing. Changes in technology make it hard for businesses to keep up with the latest marketing trend.
Take social media for example, is it worth investing your time and money into? Well, who really knows how long it will be around for and how it will evolve. We have already seen Facebook impose changes to brand pages and 'strongly encourage' paid advertising.
One thing we can be sure of is that mobile phones are here to stay for at least another 5-10 years. With all the new technologies emerging, we are still not seeing anything that will replace the mobile phone. Yes, mobile phones have been constantly updated with enhanced smart phone functionality, but they can still do the basics of SMS and making phone calls.
SMS is a safe investment as a key marketing channel for your business.