With a 98% open rate, SMS marketing is an extremely effective but intrusive form of marketing. You want to make sure that your communication is considered helpful or insightful, and your not just sending messages because you've received a new shipment of black socks.
By providing the user with useful information, not only will you strengthen your relationships with them, but help to create positive brand associations and stay top of their mind.
Our top tips are:
- Keep it short
- Send at a relevant time
- Don't use text lingo or capitals
- Remember to always include your call to action.