Here is a case study showing the consequences of sending out spam SMS. Make sure anyone you are sending an SMS to has giving you consent to do so or you could find yourself in a lot of trouble.
"Take a hint from your PC and reboot. You'll work faster. Reclaim your lunch hour with a friend. Escape with a Coca-Cola lunch break."
This little message turned out costing a lot more than they initially thought it would…
Vodafone Hutchinson Australia (VHA) paid $110,000 to the Australian Communications and Media Authority (ACMA) for sending 100,000 unsolicited SMS messages on two occasions.
Read the full article at Marketing Magazine